Healthy Longevity

During the past several years the Health and Wellness market has gone into overdrive. Every day there seems to be a new diet, method, strategy each proclaiming their respective virtues and the eternal promise of ‘losing those extra pounds quickly to look and feel your best’. This is nothing more than a modern day snake oil salesmen (and women), using the same old con but with a new spin.

However, Longevity, a subject NuQ tackled a while ago, is having its hockey stick moment. Indeed, we all want to live longer but living longer AND healthier is not a guaranteed outcome. As they say, old age creeps up slowly after birth and then, one day, we are there. The road to Healthy Longevity needs a MapQuest based on science, not potions or gimmicks.

That is why we created Nutrient Quotient (NuQ), a science-based methodology converted into a simple tool to help consumers track their nutrient consumption and personalized needs including macro nutrients, vitamins and minerals. To us, it is not only important what micronutrients we are consuming but also equally important, what micronutrients are missing from our diet and we are NOT consuming.